Gatorade, the Official Nutrition Partner to Team Sky, have launched the Gatorade Green Bottle Campaign, where ‘every bottle tells a story’.
From June 1 2012 every Canister or 12x Stix of Gatorade 02 PERFORM® Powder purchased will receive a free Gatorade Team Sky Green Bottle and the chance to win one of 100 signed green bottles used on the Tour de France by Team Sky. Additionally, the Gatorade Green Bottle Campaign will also provide multiple chances to win experiences, kit and savings from Gatorade during and post this summer’s Tour de France.
The iconic green Team Sky bottles are not available for retail and this, for most, will probably be the only opportunity this year for cyclists to get one via a retailer. Additionally, other than going to the Tour de France, something most cyclists and fans aren’t fortunate enough to be able to do, it is probably the only chance to get a Tour race bottle actually used by the likes of Cavendish, Wiggins, Eisel etc.
To be in with a chance to win one of the 100 signed bottles, purchasers will need to remove the leaflet from inside their free Gatorade Team Sky Green Bottle and enter their unique code at www.gatorade.co.uk/greenbottle.
During the Tour, 100 winners will be chosen and receive a bottle in a display case with a certificate of authenticity from Gatorade and Team Sky. The certificate will detail the rider who owned the bottle and a short story about where it was used.
This competition will end on Monday July 23 2012 at which point the final winners will be chosen and the prizes sent out.
In addition, during the Tour de France Gatorade want to hear on Twitter (@GatoradeUK) and Facebook (/gatoradeuk) stories about what Gatorade Green Bottles have got up to that day. Cyclists will need to Tweet or post Facebook pictures of their bottle on its favourite ride, at its favourite coffee stop, etc with a short story. The best story each day will win entry in to a special sportive and the opportunity to ride alongside Team Sky’s Bradley Wiggins on August 19.
Post Tour there will be a group of Gatorade riders (the Hit Squad) out in iconic Gatorade adidas cycling kit, riding some of the UK’s favourite cycling routes.
Details of their ride will be communicated on the Gatorade UK Twitter and Facebook. If the Hit Squad finds a rider (or a rider finds the Hit Squad) riding with a Gatorade Green Bottle on their bike, the rider will be rewarded.
The Gatorade Green Bottle promotion is available from Chain Reaction Cycles, Tweeks Cycles, www.gatoradestore.co.uk, ProBikeKit and more than a 100 quality independent bike shops.