adidas, the world's leading sports brand, is proud to be the Official Partner of Sky Pro Cycling, supplying the most technically advanced apparel and accessories to the most professional team ever.

adidas has spent more than six months working with Sky Pro Cycling to produce nearly 100 different bespoke pieces of apparel and accessories. Over 14,000 units of kit will be supplied to the team per year.

On the bike, Team Sky riders will wear the very best in performance product whilst the off-bike range will deliver the technical style and attention to detail demanded by the team.

As a result Team Principal Dave Brailsford said: "The idea of marginal gains is also about the attention to detail that our technical partners will pay, such as the valuable contribution adidas has made and adding all of these up to bring measurable improvements and better performances."

adidas has formed a strong and successful association with British Cycling over a number of years and the progression to work with Dave Brailsford and Sky Pro Cycling is a natural one.

Robin Money, Head of Sports Marketing, adidas UK & Ireland, said: "The adidas partnership with Sky Pro Cycling is one we are proud to be taking on. adidas has worked successfully with British Cycling and Dave Brailsford for a number of years, supplying riders with the very best in technical apparel.

"Every team needs commitment and Sky Pro Cycling aims to be the very best - and incredible attention to detail will be needed. adidas will continue developing product advancements to help Team Sky achieve its goals both on and off the bike."

As well as apparel and accessories for Team Sky itself, adidas has developed a range of both on and off-bike products that will be available to purchase from retailers in early summer 2010 - simply email teamsky@adidas-groupuk.com for more details.